Rethinking different ways to explain technical terms of home insurance
ABOUT
The purpose of this redesign is to provide a visual guide for Suncorp Home Insurance. This is mainly targeted at audience who are shopping around for home insurance to help them understand the product Suncorp offers.
CUSTOMER PAIN POINT
Understanding home insurance product can be overwhelming because there are a lot information and technical terms especially when it comes to claims time.
GOALS
Customers goals
Potential new customers - learn about the product and what Suncorp can offer.
Existing customers - use the guide to understand their home insurance. Use the page as reference during claims time.
Business goals
Business wanted to trial reusable fragments for all the content we created. The benefits of this approach would mean the following:
Able to reuse content in other parts of the website
Save time and cost of writing / developing new content
Save cost in development as we are able to pull fragments and reuse them in appropriate places
A smart way to organise content in the Digital Asset Manager.
