Website design for regional family owned supermarket - Arnold's
THE OBJECTIVE
Create a modern e-commerce functionality with a warm, family-oriented aesthetic that reflects Arnold's long-standing presence in Albury.
The design should:
Showcase the family's history and connection to the local community
Emphasize the freshness and quality of their regional market produce
Provide easy access to online ordering for fruit and vegetable boxes and avenues like butcher shop
Cater to diverse customer groups: in-store shoppers, online customers, and wholesalers
Ensure optimal usability, findability, credibility, accessibility, and desirability
PREVIOUS SITE DESIGN REVIEW
A site review was done to define and ideate on the site prototype. Asking the right questions on the priorities of what the business want to communicate was helpful to inform the information hierarchy of site.
Emphasis was also placed on weekly special section and below is an example of what is proposed after competitor research , and then complementing this with feedback questions.
For library assets, we used Tailwind as it aligns with css code style.
Weekly discount section
DESIGN DELIVERY
The primary objective of the website redesign was create a clear way to communicate information across multiple user segments . We achieved this through delivering a structured layout, focusing on information hierarchy and using white spacing.
With a collection of high-quality brand assets and photos to work with, they were used to create visual guidance for content scanability and user engagement.
